Why Florist Companies Need GPS Tracking

Whether you’re looking to up your game for Valentine’s Day flower delivery or you’re looking for all-around improvements for your business GPS fleet tracking for floral companies can make a world of difference for your business, your drivers, and your customers. These are just a few ways GPS fleet tracking can help your florist company.

1. Improve the customer experience.  With GPS tracking, customers can sign up for notifications of delivery, so they know when, and where, the flowers were delivered. If they’re in the “doghouse,” for instance, they can see right away when it should be safe for them to call their spouse’s and seek to make amends. At the same time, they can know when flowers for occasions like births of babies, weddings, and even funerals deliver – for their own peace of mind. The bottom line is that customers like alerts like these and it is simply good business to offer them.

1. Plan Valentine’s Day routing for maximum efficiency. Valentine’s Day is one of the busiest days of the year for most florists. Without paying close attention to routing, you could be leaving money on the table. A lot of it. GPS tracking for florists helps you plan your busy day routing so that you spend less on fuel, pay fewer overtime hours, and still manage to get all flowers delivered in a timely manner. Of course, this is something you can do every day to continue the savings throughout the year. On busy days like Valentine’s Day, though, it is absolutely essential.
2. Encourage drivers to stick to their routes. Thanks to route deviation alerts, that notify you if your drivers divert from their assigned routes, you can get to the bottom of deviations right away. Most of the time, just knowing they are being monitored for route adherence keeps drivers on course and on target for their deliveries for the day. Otherwise, you could be faced with drivers taking care of all kind of personal business on your time, in your vehicles, and on the company dime – all things you really aren’t interested in paying for.

GPS fleet tracking for florist companies can make a world of difference for your bottom line. Especially when you use it to help build your business stronger and make it more profitable.

These are just a few quick ways it can help you keep your costs in check and maximize profits while providing customers exceptional care and service. Try GPS fleet tracking today and see what a difference it makes for your floral businesses’ bottom line.

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