How Geofencing Helps Marketers

Geofencing can be an instrumental tool for marketers in today’s tech-obsessed world. People wear tech on their wrists or belts and carry it in their purses, coats, and pockets.

The beautiful thing about using the geofencing feature with GPS tracking devices or GPS tracking solutions is that it isn’t a one-size-fits-all concept. You can customize how you use it to meet the marketing needs of your particular business and industry.

These are just a few ways you may be able to geofencing for your business.

Use Promotional Offers to Grab Attention of Passersby

Increase foot traffic by using it to send promotional messages, ads, and offers to shoppers as they pass by your store. If you have the Cartwheel app on your mobile phone, you know that every time you pull into the parking lot a message pops up on your phone reminding you to take advantage of your Cart wheel savings. You can use the same concept for your business, too. This is great if you’re located in a downtown area or in a mall or shopping center where there’s a fair amount of foot traffic.

Give Your Competitors a Run for Their Money

Turn up the heat on your competition by using their own geographic locations against them. You can do this by sending alerts to people who have your app, or have signed up for your alerts, whenever they enter the geographic location of your competitors. More importantly, you can offer incentives and discounts if they choose to visit your store instead.

Create Targeted, Personalized Experiences

You can use the in-app behavior of your customers to make product suggestions targeted to the types of items they’ve searched for in the past. This creates highly customized and personalized shopping experiences that many customers respond well to.

As you can see, there are many ways to put this technology to use for your business. According to expectations, business use is only going to increase in coming years with Markets and Markets predicting massive growth from $542.7 million in 2017 to $1.8 billion by 2022, for a growth rate of nearly 28 percent.

If you’re not currently using geofencing for your marketing efforts, the question to ask is, “Why not?” More importantly, you need to ask, “What if my competitors are?”

Here at LiveViewGPS, we can  help you get all the answers you need about geofencing and how it works with GPS tracking to help you build your business bigger, better, and stronger in the coming year.

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